Honey replaces Simone Blakers, who left the organisation in July to join Rapp DDB. Honey was previously heading Joule, WPP’s mobile marketing network in Australia and New Zealand.
Prior to that he was the managing director of Isobar Australia and held roles at Australian agencies including @WWW Digital and Hyro.
“Few stones were left unturned in the search for the perfect candidate to lead Mark,” said David Whittle, managing director at M&C Saatchi Australia.
Mark was launched in 2007 combining the digital, direct and data marketing disciplines of M&C Saatchi.