Byravee Iyer
Mar 13, 2014

Marina Bay Sands taps Dentsu Singapore for media duties

SINGAPORE - Marina Bay Sands has retained incumbent Dentsu Singapore following a hotly contested pitch, the agency confirmed.

Marina Bay Sands taps Dentsu Singapore for media duties

The pitch called in August was one of the larger media reviews of 2013 and is estimated to be worth close to US$12 million. 

Dentsu Singapore has supported Marina Bay Sands since September 2011 and will now manage the integrated resort's business across Singapore, Southeast Asia and North Asia. MBS is also looking to increase digital initatives for destination and retail marketing. 

"We're certainly hitting the ground running in the year of the Horse," said Rosalynn Tay, CEO, Dentsu Singapore. "We were up against a number of highly competent agencies and are thrilled to continue our relationship with Marina Bay Sands."

Starcom and Mindshare previously handled the regional account.

Source:
Campaign Asia

Related Articles

Just Published

4 hours ago

40 Under 40 2024: Julie Wu, DeVries Global

Wu’s innovation in healthcare communications has propelled the agency to new business heights. Equally notable is how she fosters an inclusive workplace for all.

5 hours ago

Why Chinese brands are aggressively expanding in ...

With a large youth population and thriving digital landscape, Indonesia is a hotbed for Chinese brands. Miniso is one such success story.

6 hours ago

Bestore's regulatory clearance fails to quell ...

The Chinese snack giant may be cleared of mislabeling, but the brand faces online accusations as it prepares to sue those involved for defamation.

6 hours ago

APAC media spotlight: UM retains Australian ...

But overall media new-business activity drops by a third.