Mango Sydney names new head of experiential

Mango Sydney has appointmented Belle Sparavec as its new head of experiential.

Sparavec has more than a decade of experience across experiential and PR and has delivered major campaigns including Formula One events in Monaco, Singapore and Texas; Tourism Australia’s’ World’s 50 Best Restaurants Chefs’ Feast; flagship store openings for Cartier throughout Asia; and Marina Bay Sands’ Objects of Desire events in Singapore.

“We are very pleased to welcome Belle to our award-winning experiential team,” said Mango managing director, Tabitha Fairbairn. “Belle is extremely creative and brings with her a reputation for delivering exceptional experiences for high profile brands."

Commenting on her appointment, Sparavec said: “Joining an agency where experiential intersects with PR is the natural next step for me; the creativity that is inherent in the Mango approach enables me to work within a team to create experiences that are memorable, engaging and highly sharable,” Sparavec said.

“I was drawn to Mango’s culture, capabilities and ambition and I’m so pleased to have joined such a talented and innovative team, and an environment where we are  developing creative strategy, new partnerships and experiences that will challenge and provoke,” Sparavec said.

Mango Sydney’s experiential clients include Unilever, Volkswagen, Thermomix and Wella, part of Coty Inc.