LTA releases US$19m OOH tender for bus shelter media

SINGAPORE - Land Transport Authority has released an out-of-home (OOH) advertising tender for bus shelters across Singapore.

Out of home advertising is the most effective means of advertising in Singapore
Out of home advertising is the most effective means of advertising in Singapore

The out-of-home advertising account is currently divided up between Clear Channel and JC Decaux with a 75 per cent and 25 per cent share respectively.

Based on industry estimates and company reports, the media revenue is worth approximately SG$25 million (US$19 million) per year, the five-year contract will start in April 2011 and end in March 2016.

OOH is a very important and prominent medium of advertising in Asia, constituting 38 per cent .

Recently, Pricewaterhouse Coopers' global entertainment and media outlook for 2010 to 2014 estimates for OOH advertising spend will grow from US$24 billion in 2009 to US$30 billion by 2014, representing a 4.5 per cent growth on a compound annual basis.

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