Lowe Vietnam appoints Bikramjeet Ghosh as ECD

Based in Ho Chi Minh City, he will report to the managing director, Vikas Mehta and run the creative function at the agency.

In an advertising career spanning 18 years, Ghosh has worked in various Asian markets including Indonesia and India with agencies such as McCann-Erickson, Y&R, Dentsu, Ogilvy and Cheil. Some of the brands he has worked with in the past include Nescafe, Cerelac, Dettol, Cathay Pacific, Opel (GM), Toyota, Yamaha, Lenovo and Samsung.

Vikas Mehta, managing director of Lowe Vietnam, said: "Despite the recent slowdown the industry has seen around the world, we've had sustained growth in Vietnam. Bikram's addition as our creative leader is another step in that direction where we continue to invest in this dynamic market. We have a good product and with fresh talent and energies, we'd continue to re-invent ourselves."

For the past three years, Lowe Vietnam has been among the fastest growing agencies in the country, and the fastest growing office of Lowe in Asia-Pacific

Ghosh said: "Advertising is a commercial expression of creativity. I get a far greater sense of achievement when the work helps a client exceed their marketing objectives, than doing work that only wins creative awards. I found Lowe Vietnam's philosophy on this aspect, a great fit."