GLOBAL - Louis Vuitton has launched a branded video designed to help travellers optimise their luggage space.
'The Art of Packing’ offers travel tips in a short demonstration, featuring a small Louis Vuitton suitcase—the Pégase—and various accoutrements.
The film outlines effective shirt folding to save space and avoid creasing, as well as smart arrangement of items within the suitcase.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Launch of Campaign Germany follows Canadian expansion earlier this year.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept car in Miami. But with prices set to surge and a pivot to art-world luxury, some critics are still saying the British marque has gone too far in its reinvention.
.png&h=268&w=401&q=100&v=20170226&c=1)
The short film follows a boy on a whimsical journey with his parents to promote a series of new family packages.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
EXCLUSIVE: "Progress isn't a solo act," says global brand director Sean O'Donnell, as he explains the strategy behind Tiger's new 'You Never Roar Alone' campaign that's reshaping the brand for a new generation.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
