Lions Creativity Report 2024: Ogilvy Singapore and Colenso BBDO come out on top

Among the rankings' highlights is Coca-Cola, which won 17 Lions for its brands and won Creative Brand of the Year for the first time. 

“The Coca-Cola Company believes creativity is a superpower that drives growth, inspires people and—most importantly—ignites change," said Manolo Arroyo, EVP and global chief marketing officer, The Coca‑Cola Company.

WPP was named Creative Company of the Year, with its collaboration with Coca-Cola helping to secure three Gold Lions for ‘Thanks for Coke-Creating’, plus 14 more Lions across four pieces of work.

"Congratulations to all those who have ranked this year and have contributed to setting the global creative benchmark," said Simon Cook, CEO of Lions. "The official rankings are a celebration and a powerful tool for future success, while the report is impact-led and built with analysis from the Lions Awards, to deliver tangible examples of how creativity can drive progress."

The Lions Creativity Report features seven Regional Network of the Year awards and 12 global awards, including Creative Company, Network, Agency, Independent Network, Independent Agency, Creative Brand and Palme d’Or, as well as Health Network, Healthcare Agency and Media Network.

Five subsequent reports will be released based on the 2024 core Festival streams: The Creativity Toolbox, Creative Impact, Innovation Unwrapped, Talent and Culture and Insights and Trends. Each report, available to all through Lions’ insights and intelligence platform The Work on October 17 2024, will showcase awarded work, insights from jurors, and winners and highlights from the Cannes Lions stages.

The Lions Creativity Rankings are available to view here.