Michael Koziol
May 14, 2015

Life after 'Mad Men': The digital takeover

While shocking and a bit gratuitous, Ginsberg’s response to the introduction of the IBM System/360 computer can be viewed as an underreaction to what computers (and technology, in the broader sense) would eventually do to the advertising industry, write Huge MD Michael Koziol.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

21 hours ago

Coachella: The California music festival-turned ...

Reflecting on memory-making brand moments from 818 Tequila, Neutrogena, Pinterest and more as we head into Coachella weekend two.

21 hours ago

Clicks, consent, and conscience: Marketing to the ...

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the youth, while keeping trust and ethics front and center.

21 hours ago

Bats, reels, and buys: The new IPL media mix

From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys.

22 hours ago

Omnicom Media Group consolidates influencer ...

Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo.