Staff Reporters
Sep 2, 2010

Lewis PR unveils new brand and global approach

SINGAPORE - Lewis PR has unveiled a new brand identity that embodies the values with an aim to differentiate the agency from others in the industry.

Lewis PR rebranded
Lewis PR rebranded

Founded by CEO Chris Lewis 15 years ago, the rebranding reflects its three core principles namely intuitive, innovative and international.  

Paul Charles, COO of Lewis PR, who has overseen the branding, said, “The three rings in the new brand mark represent the three principles that set us apart from the competition."

He added, "We are intuitive because of our strong journalistic focus, crisis and corporate PR expertise; we are innovative because of our strong leadership in building apps, as well as Lewis Live and Chatterscope; and we are international because of our wholly-owned offices around the world.” 

 A new website, reflecting the new brand, has also launched at Lewispr.com.

Lewis PR, which recently announced an increase in profits and revenues, has had a busy six months. It launched a new consumer and travel division, was named PR agency of the year by SC Magazine and developed its own monitoring and measurement tool for Twitter, called Chatterscope.  

The PR agency employs approximately 300 people around the world. It has also recently appointed Daniel White as its business development manager for Southeast Asia. 

Related Articles

Just Published

3 hours ago

Agency holdcos face a new crossroads: reunite media ...

Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” modernize. Now, he says, merging media and creative will be a key differentiator in the AI era.

4 hours ago

Is Bluesky the new #MarketingTwitter? Marketers ...

X users are becoming ex-users and fleeing to the new social app founded by X’s co-founder.

2 days ago

Generation Greytt: The trillion-dollar market that ...

Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.