Founded by CEO Chris Lewis 15 years ago, the rebranding reflects its three core principles namely intuitive, innovative and international.
Paul Charles, COO of Lewis PR, who has overseen the branding, said, “The three rings in the new brand mark represent the three principles that set us apart from the competition."
He added, "We are intuitive because of our strong journalistic focus, crisis and corporate PR expertise; we are innovative because of our strong leadership in building apps, as well as Lewis Live and Chatterscope; and we are international because of our wholly-owned offices around the world.”
A new website, reflecting the new brand, has also launched at Lewispr.com.
Lewis PR, which recently announced an increase in profits and revenues, has had a busy six months. It launched a new consumer and travel division, was named PR agency of the year by SC Magazine and developed its own monitoring and measurement tool for Twitter, called Chatterscope.
The PR agency employs approximately 300 people around the world. It has also recently appointed Daniel White as its business development manager for Southeast Asia.
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