Leo Burnett boosts digital teams across three markets

Announced by Neil Hudspeth, chief digital officer of Leo Burnett Asia-Pacific, Sanjeev Saluja was named digital director at Arc Worldwide/Leo Burnett Group Thailand, Nura Yusof as digital planner at Leo Burnett Malaysia and Luc Wiesman as head of digital at Leo Burnett Melbourne.

The appointments reinforce the agency network’s continued focus and investment into building digital capabilities at the heart of its business. Leo Burnett Asia-Pacific’s digital services share of revenue has increased more than two-fold from 2010.

“Our exponential digital growth throughout the region has catalysed our investment in world-class capability,” Hudspeth said. “Luc, Nura and Sanjeev reflect this and our commitment to delivering integrated and orchestrated brand and commercial engagement solutions to all our clients.”

With more than 12 years of digital creative and design strategy experience, Saluja was most recently the interactive creative director for Indonesia at MPG/Media Contacts, driving new online marketing propositions for clients such as Danone and AXA. He was also the director of digital strategy for Singapore.

Yusof, meanwhile, has more than 10 years of advertising experience. A business administration graduate from the University of Greenwich, UK, she started out in traditional advertising before going into CRM and digital. She previously worked at Publicis, Ogilvy, Bozell Worldwide, RMG Connect and RAPP. Former clients under her remit include L'Oreal, Johnson & Johnson, Yahoo, Chevrolet and Malaysia Airlines. 

Wiesman has worked as a creative and strategist for more than 10 years, specialising in social media and branded content. He has created and implemented major strategies and projects for the Australian Defence Force, National Australia Bank, Cadbury, Schweppes and 7-Eleven.

Jarek Ziebinski, president at Leo Burnett Asia-Pacific, noted that Leo Burnett aims to reflect how digital has become a way of life for people by building it at the centre of its business as opposed to building a separate specialist agency.

“Both our growth and our ongoing investment into digital, whether it is through adding talents or our recent acquisition of Indigo in India, are aligned on this focus,” he said. “This is central to our goal of evolving into a modern communications company.”

The news follows the appointment of Venke Sharma, technical advisor for digital into the Jakarta team, earlier this year.