Leo Burnett bags Singapore Arts Festival accounts

A spokesperson from the NAC confirmed the appointments.

According to information on the government tender site, Leo Burnett will take on design, copywriting and production of advertising and promotional collaterals as well as media bookings for the high-profile national event.

The digital brief includes a digital marketing campaign and website for the Festival as well as email campaigns and database management of the ArtsFest Club membership.

The tenders for both accounts were first issued in September 2009.

Separately, the Ministry of Manpower (MOM) has appointed Leo Burnett as its marketing communications partner to promote its 'Work-Life Harmony' programme in Singapore.

The programme reaches out to local employers to inculcate a positive work-life balance for their staff. Fulford Public Relations and ZenithOptimedia will take on PR and media briefs for the programme.