Kohler appoints Leo Burnett as creative agency in India

The appointment follows a competitive multi-agency review and Leo Burnett was awarded the business after two rounds of selection meetings.

Kohler Co. entered the Indian market in 2006 with the launch of its iconic range of bathroom products that include toilets, lavatories, faucets, bathtubs, whirlpools and showers.

Headquartered in Gurgaon, Haryana, Kohler’s operations are spread across the country. Its manufacturing unit in Gujarat is the firm’s 50th worldwide and one of its largest manufacturing facilities in Asia.

The plant in India further serves as an export hub catering to the European and U.S. markets.

On appointing Leo Burnett, Vikas Gupta, president of Kohler India, said: “Leo Burnett is known for its ability to aptly partner with brands and provide unique creative solutions that help brands in creating a space in the minds of the customers. We hope to achieve the same with Leo Burnett.”

Samir Gangahar, executive director at Leo Burnett, said: “We are very proud of winning this business. Kohler is a global brand with a heritage of being an innovator in the category. Their wide range of stylish, superior performance products provides us the perfect platform for making it as admired a brand in India as it is globally.”