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Oct 24, 2012
Key things you need to know about investing for optimum returns during China's annual TV bidding season
Kevin Zhou, general manager of Mindshare Shanghai, shares his advice on how to invest for optimum returns during China’s annual TV bidding frenzy in November, as thousands of marketers, media buyers and agency representatives flock to various cities in China to participate in the annual prime-time television advertising auctions.
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