Kenny Lim
Sep 30, 2009

Kettle Chips shifts creative account to Bulldozer

SYDNEY - Independent agency Bulldozer has picked up the Kettle Chip creative account following a four-way shootout.

Kettle Chips shifts creative account to Bulldozer
Incumbent DDB had held the account for five years. Paul Tredinnick from SnackBrands Australia said that Kettle Chips is set for a new product launch and packaging.

“Bulldozer was able to offer us a number of great ideas and was able to make things happen on some pretty tight time lines,” he said. “It quickly understood the needs of the brand and the benefits of the product that we wanted to communicate."

SnackBrands Australia recently acquired Australian snackfood brands such as Thins, Samboys, Kettles, CC’s, French Fries and Cheezels among others.

Kettle Chips is the second significant account win for the newly set up Surry Hills office of the independent agency.

Bulldozer is now also looking for a managing director to bolster its management and grow the business.


Source:
Campaign Asia

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