Ketchum forms strategic partnership with Prain in South Korea

The collaboration provides Prain clients access to a world-class public relations network outside of its home market while providing Ketchum clients with public relations services in South Korea.

Jon Higgins (pictured), Ketchum senior partner and CEO of international operations, will work closely with Prain to facilitate its introduction to Ketchum clients and neighbouring North Asia operations, including Ketchum Greater China, headed by CEO Kenneth Chu, and Ketchum’s strategic partner in Japan Hakuhodo.

On the agreement, Higgins said: “Ketchum’s partnership with Prain will provide our clients with deep local market insight and expertise in South Korea and a professional approach that complements Ketchum extremely well.”

He added: “We are confident that through our relationship, we will be able to deliver on a world-class client-service proposition in this important, growing market.”

Sung-bin Jang, executive director at Prain, said: “Prain and Ketchum share a passion for bringing clients truly outstanding results to help them succeed in the marketplace. Together, our strategic and creative capabilities, combined with local insight and international reach make this a compelling partnership.”