Ketchum appoints Sonny Yang as VP China, strategy and development

In his new role, Yang will be providing senior corporate counsel to clients while pursuing new business opportunities with large-scale Chinese corporations or government institutions looking to expand internationally, including market expansion, M&As and other capital deals. 

A communications veteran of 15 years in China, Sonny brings diverse experience in leading domestic and multinational PR agencies, including running his own agency for six years. During his career he has worked with clients like China Mobile, Cisco, Cofco Great Wall Wine, Microsoft, Nike, Panasonic Telecommunications and Yili Dairy.
 
Yang is reporting to Chris Liu, partner and chief business officer for Greater China, as well as teams across its four main China offices in Beijing, Shanghai, Chengdu and Guangzhou.
 
“Celebrating 30 years in Greater China this year, we are proactively looking at how to further break new ground in this exciting, fast-changing and intricate marketplace,” said Kenneth Chu, partner and CEO Ketchum Greater China.

“Having claimed the position as the world's second largest economy after the US, overtaking Japan, China readily provides an engine for future growth for the world's communications business, especially that driven by domestic enterprises and government institutions.  It is in this context that Ketchum is making this new appointment for our China operations,” he added.