Benjamin Li
Aug 2, 2012

Karl Wu joins Nokia as APAC director, agency management and media planning

ASIA-PACIFIC - China-born and educated Karl Wu (伍雷), most recently chief integration officer for Aegis Media China, resigned on 31 July and started a new job the next day as Nokia's Asia-Pacific director of agency management and media planning.

Karl Wu
Karl Wu

Wu (pictured) is based in Nokia’s office in Beijing, the brand's Asia-Pacific headquarters since January. Will Harris, Nokia's head of marketing for Southeast Asia and Asia-Pacific, has decided to return to the UK.

At Nokia, Wu’s responsibility covers all agency touchpoints (including branding, creative, media, digital and PR) and media-planning management over a dozen APAC countries, with focus on key markets.
 
Wu is a China-born and educated marketing industry veteran with more than 20 years of experience in China, Canada and Asia-Pacific. Prior to his two years with Aegis Media China, where he focused on corporate and business development through M&A and integration between Aegis Media companies. Before Aegis he was director of marketing and branding strategy at Intel China in Beijing for almost three years, and chief operating officer at Publicis Vivaki Exchange before that. 
 
He also held senior management positions for NBA China and ZenithOptimedia. In his early career, Wu worked for Bell, Canada's largest telecommunications company, in Toronto, and for Publicis agency Saatchi & Saatchi in both China and Canada. 
 
Nokia hired another agency head in July, when Simon Woodward, former chief executive officer of UM China, joined the company as global head of agencies and media management. Woodward joined Nokia in June and has moved from Shanghai to the UK to take up the new post.
Source:
Campaign China

Related Articles

Just Published

6 hours ago

Delicia Tan adds Singapore to remit in Edelman ...

Tan takes on an expanded role as CEO of Edelman Singapore, while retaining her leadership of Hong Kong and Taiwan, following Julia Wei's upcoming departure. In other Edelman news, Vorasit Turongsomboon has been appointed MD for Thailand.

7 hours ago

Selfie-obsessed humans can now match with shelter dogs

Cheil Worldwide's latest campaign uses AI to match humans with shelter dogs based on looks and personality. Ad Nut is baffled and judging you.

7 hours ago

'The holding company model has been broken for a ...

EXCLUSIVE: Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose.

7 hours ago

Advertisers of the month in Malaysia: Watsons, ...

The three brands led advertising awareness gains in Malaysia during the month of January, with Watsons’ Chinese New Year campaign achieving the highest visibility.