Anita Davis
Mar 20, 2009

Johnson & Johnson in Chinese digital pitch

SHANGHAI - At least four agencies have completed a round of presentations for the digital accounts of several Johnson & Johnson consumer brands in China.

Johnson & Johnson in Chinese digital pitch
According to sources close to the pitch, the pharmaceutical brand is looking for digital agencies to handle the business of Neutrogena, Clean & Clear and other consumer brands in the market.

Sources add that J&J may be looking to sign an agency for each individual brand.

Agenda, OgilvyOne, Razorfish (formerly eCrusade) and Tribal DDB are reportedly vying for the businesses.

A digital media pitch is also expected to take place in conjunction with the digital creative pitch.

Neither a timeline nor the value of these accounts has been released.

Source:
Campaign China

Related Articles

Just Published

8 hours ago

How can AI be leveraged in community engagement?

At IAB's recent event in Hong Kong, panellists from Meta, Netflix, 9Gag, and Xiaohongshu debate the many pros and cons of AI to connect with its communities.

9 hours ago

Is advertising still a viable career for young people?

Campaign explores how an industry reliant on new blood to remain current will need to adapt to appeal to the younger talent it wants.

9 hours ago

The rise of the knowledge athlete

Why creativity not productivity will define the competitive edge, and how professionals are training themselves for an advantage.

10 hours ago

Move and win roundup: Week of September 30, 2024

IPG, The Guardian, Skyscanner and more, in our weekly roundup of people moves and account wins.