TOKYO - John Merrifield, former regional creative at large for TBWA Asia-Pacific, has joined Google as chief creative officer for Asia-Pacific, based in Tokyo, Singapore and Sydney.
Merrifield left TBWA in November 2011 after nine years with the creative network. He first joined TBWA Japan in 2003 as chief creative officer and took on his regional role in 2006.
During his time with TBWA, one of his most acclaimed campaigns was the Impossible Sprint for adidas.
He joined Google at the start of the month.
Update: This article was amended to reflect that John Merrifield will not be based solely in Tokyo.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=268&w=401&q=100&v=20170226&c=1)
Yandex Ads’ Sergey Ustinov on how the adtech firm is leveraging verticals like gaming, the B2B sector, and travel to connect APAC based brands with an otherwise inaccessible audience from Russia and the CIS countries.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
PHD retains the overall lead, as Omnicom Media Group sees an end-of-year boost from Tata Motors' win, and Publicis Media rockets to the sixth spot.
As we celebrate the winners and finalists of these now-global awards, we look at how they began, what they stand for, and why they’re important.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
With a Golden Globe nomination secured even before its release, the record-breaking series returns on December 26, backed by Netflix’s boldest marketing push yet.
.png&h=334&w=500&q=100&v=20170226&c=1)
