Marketing PR Analysis News
Nikita Mishra
Feb 17, 2023

Jimmy Choo X Sailor Moon: a lesson in brand collaboration

Timely if not entirely timeless, the end product is trendy and nostalgic. If there ever was a masterclass in finding a middle ground, then this is it.

The Jimmy Choo capsule collection of handbags and accessories is themed around the key characters of Sailor Moon. Photo: Jimmy Choo

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