The weeklong event will feature iconic British brands and companies and design and cultural icons, including Jaguar, Dunhill, Mulberry, Paul Smith, Harvey Nichols, Anya Hindmarch, Michael Young, James Bond, British Fashion Council, and many more.
Weber Shandwick is the PR partner for this event project. The organizer boosts that It will involve the largest trade delegation (the size of the delegation is currently at 53 companies) from the UK to Hong Kong since the handover in 1997 - a clear indicator of the importance of bilateral trade between these two markets.
British heritage brands have found strong success in Hong Kong and mainland China, and this is set to continue in the future.
According to the Global Shopper Index, Hong Kong was also recently judged the number one shopping destination in Asia.
Similarly, Hong Kong has emerged as the top shopping destination in Asia-Pacific, scoring 68.5 out of 100, according to a survey by Global Blue, a Switzerland-based travel shopping company.
The size of Hong Kong's luxury goods market is projected to grow 475 per cent, compared to worldwide growth of 130 per cent.
China is projected to see even stronger growth of 722 per cent, and account for 19 per cent of worldwide luxury goods sales by 2020, compared to 5 per cenrt in 2010.
Some of the highlights includes:
“Day Dreaming with My Camera” Exhibition
Exhibitor: Paul Smith
Date: 5 - 11 November
Venue: Harbour City
Global Design Summit
Date: 5 November
Venue: The Hong Kong Jockey Club Hall, Asia Society Hong Kong Centre
Speakers include: Michael Young (designer); Cees de Bont (Hong Kong Polytechnic University); Paul Priestman (Priestmangoode); Alan Lo (Ambassadors of Design); Jake Dyson (designer); Neil Williams (MET Studio Design); Douglas Young (Goods of Desire), Freeman Lau (artist and designer) and Aric Chen (M+).
Brilliant Britain Exhibition
Exhibitor: Mulberry
Date: 6 November
Venue: Mulberry flagship store, Harbour City
An exclusive Brilliant Britain exhibition celebrating craft and creativity is launching at the Mulberry Harbour City store for two weeks. Inside, work by British craftsmen and women is showcased alongside a behind-the-scenes look at how their products are created.
James Bond Showcase & Reception
Date: 9 Nov
Venue: British Consulate-General
Check out the website and photo gallery for for more information about the 'Great week of creativity'.