Opinions Advertising ESG Climate Action
Jamie Kolkot
Jan 22, 2024

'It's only greenwashing if you get caught'

New agency Atmospheric is throwing its hat into the ring for the highly-coveted Saudi Aramco, the world’s largest fossil fuel account. If they win, their no-nonsense CEO has an advertising plan as transparent as a slick oil spill.

Photo: Shutterstock/altered with AI

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Cheetos’ launches limited edition fashionably functional pants

2 Cheetos’ launches limited edition fashionably functional pants

Bonds taps Robert Irwin to show how wild comfort down under can really get

3 Bonds taps Robert Irwin to show how wild comfort down under can really get

No one talks about ads anymore: Have they lost their pop-culture charm?

4 No one talks about ads anymore: Have they lost their pop-culture charm?

Digital Media Awards 2025 winners revealed

5 Digital Media Awards 2025 winners revealed

WPP offers free Friday lunches to lure staff back to office

6 WPP offers free Friday lunches to lure staff back to office

BMF opens first APAC office in Hong Kong to drive regional growth

7 BMF opens first APAC office in Hong Kong to drive regional growth

Labubu, the art toy craze and why grown-ups can’t get enough

8 Labubu, the art toy craze and why grown-ups can’t get enough

Thai influencer walks out of KFC ad mid-set

9 Thai influencer walks out of KFC ad mid-set

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

10 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Related Articles

In the wake of COP28, five burning questions for McCann's CEO
Jan 2, 2024
James Turner

In the wake of COP28, five burning questions for ...

F-list: Ogilvy and Edelman among those with most contracts with fossil-fuel clients
Sep 25, 2024
Matthew Keegan

F-list: Ogilvy and Edelman among those with most ...

Avoiding greenwashing doesn't mean you should start greenhushing
May 3, 2023
Anisha Vikram Shah

Avoiding greenwashing doesn't mean you should start ...

WPP and IPG lead Asia's F-list with the most fossil fuel contracts
Oct 25, 2023
Staff Reporters

WPP and IPG lead Asia's F-list with the most fossil ...

Just Published

Coachella: The California music festival-turned ‘marketing mecca’
1 day ago
Julia Walker

Coachella: The California music festival-turned ...

Reflecting on memory-making brand moments from 818 Tequila, Neutrogena, Pinterest and more as we head into Coachella weekend two.

Clicks, consent, and conscience: Marketing to the young consumers online
1 day ago
Little Yadav

Clicks, consent, and conscience: Marketing to the ...

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the youth, while keeping trust and ethics front and center.

Bats, reels, and buys: The new IPL media mix
1 day ago
Vinita Bhatia

Bats, reels, and buys: The new IPL media mix

From creator collabs to AR chefs, IPL 2025 proves brands must chase relevance across memes, match breaks, and micro-moments—not just media buys.

Omnicom Media Group consolidates influencer capabilities under Creo brand
The Information
1 day ago
Shauna Lewis

Omnicom Media Group consolidates influencer ...

Creo to operate influencer capabilities across 40-plus markets select markets, while select markets like the UK will operate as OMGCreo.