The service, which has already launched in the US, will be offered in Southeast Asia first before gradually rolling out across Asia in coming months, Luke Janich, regional director of iProspect Singapore, told Campaign Asia-Pacific. The service targets small- and medium-sized businesses who don't have paid-search experts in-house, nor the resources to farm the work out to agencies, he said.
"It's doing a deep dive into their paid search programme and having a specialist assigned to it, so there's essentially another set of eyes on it, to find the opportunities for optimisation," he said. The service does not include actual management of PPC programmes, but is instead an evaluation of aspects such as ad copy, landing page content and design, and of course the relative cost and effectiveness of the keywords being purchased.
The analysis begins with a comprehensive review across a company’s Google AdWords and/or Yahoo PPC performance to identify gaps and opportunities and provide actionable recommendations to improve efficiency and performance, according to the company. The service can be purchased either as 30-day, one-time affair or an ongoing engagement.
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