iprospect

9 hours ago

Women to Watch 2024: Paula Chiang, iProspect

Chiang’s leadership, performance-agility mindset, and mentorship has made iProspect an industry champion in driving brand growth while pioneering the implementation of AI-driven solutions for clients and young talent.

Sep 5, 2024

EBay appoints global media agency

EssenceMediacom was the incumbent.

Aug 6, 2024

iProspect hires global MD and client president

The Dentsu-owned media agency said the appointments strengthen its leadership team.

Jul 25, 2024

How brands can edge out competition with bold storytelling

From generating emotional engagement to real time measurement, a new report by iProspect outlines the ways in which brands can enhance their storytelling capabilities in today’s dynamic media environment.

Feb 29, 2024

Global new business spotlight: Publicis dominates with four major wins

While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.

Nov 22, 2023

Wavemaker poaches iProspect group MD to head up global performance

Chris Worsley joins WPP agency in new year.