Ink appoints new global head of insight from JCDecaux Airport

As head of research at Europe's largest out-of-home advertising company, Miller was responsible for the management, design and analysis of all commissioned and secondary research for the firm. At Ink, Miller is tasked with developing and implementing Ink's global research strategy. He will also execute and analyse proprietary studies to measure the effectiveness of Ink’s media to our airline and travel company clients and advertising customers.

One of Miller's first projects will be an Asian study aimed at measuring the effectiveness of Ink's media to its airline or travel company clients and advertising customers. The study will include the firm's stable of inflight magazines from airlines such as Thai Airways, Cebu Pacific, Jetstar Airways, as well as entertainment digest Time Out Singapore.

Jeffrey O’Rourke, Ink's chief executive officer, says detailed insight on how to most effectively reach travellers is a key component of Ink's long-term strategy. "Miller's experience at JCDecaux combines airport and aviation insight, market knowledge and syndicated surveys which will enable us to translate research findings into the media channels that make a difference."