Rahul Sachitanand
Jan 22, 2020

Indonesian and Thai consumers most chatty about brands online: Nielsen

They are leading the way moving interactions from offline conversations to social media interactions and brand endorsements

Indonesian and Thai consumers most chatty about brands online: Nielsen

In an effort to better understand and reach consumers, brands need to closely listen to their shifting tastes and preferences. A new report from Nielsen suggests that people in Indonesia and Thailand may be leading the move from offline chatter to online social media interactions with brands. 

Overall, men and millenials prefer to tap (digital life) compared to talk (real life) about brands 

Although sharing experience is still key in both digital and real life, more consumers go to social media sites mainly as an observer to seek information and read. While the conversations in real life is more engaging where they actively share their experience, exclusive sales/offers and recommend great products.

 
The top segments for for both tap and talk conversations are electronics, restaurants and F&B products but comparatively more comment/post about hotels and airline likely due to the abundance of travel websites. While more consumers talk about everyday categories like grocery stores offline.
 
 
Despite growing use of social media, trust levels vary across countries. The more prominent differences are where majority of Chinese and Thais use digital media but more Chinese trust TV and print, while Thais trust TV. On the contrary, less than 2 in 5 Germans use digital but more of them trust digital compare to other media.
 
 
 
Word of mouth continues to be a strong driver of decision-making 
 

This article is filed under...
Top of the Charts: Highlights of recent and relevant research

 

Source:
Campaign Asia

Related Articles

Just Published

9 hours ago

40 Under 40 2024: Mamaa Duker, VML

Notable achievements include leading VML through a momentous merger, helping to reel in big sales, and growing WPP’s ethnic and cultural diversity network by a mile.

10 hours ago

Will you let your children inherit a world without ...

A raw, unflinching look at the illegal wildlife trade, starring Ray Winstone, will force you to confront the horrifying truth... and act.

11 hours ago

Campaign CMO Outlook 2024: Why marketers still want ...

In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how video-on-demand will reshape strategies, and where it's still falling short.

13 hours ago

Jaguar's identity crisis: A self-inflicted wound ...

Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, says Resonant's Ramakrishnan Raja—and it risks destroying the marque entirely.