Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Dec 5, 2017
Imitation game: ID fraud in mobile advertising
From device-ID resets to click injection to app spoofing, marketers are playing catchup when it comes to understanding and fighting mobile ad fraud. Sometimes they're also complicit in enabling it.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Feb 28, 2025
How AI is reshaping the dynamics of ad fraud
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Jul 8, 2024
AppsFlyer's APAC chief on gearing up for the ...
Apr 30, 2025
How smarter mobile ads are beating big-budget ...
Apr 19, 2018
Mobile app fraud has grown 30% in a year and now ...
Just Published
2 hours ago
'Media isn’t a commodity. Treating it like one is a ...
Ruben Schreurs tells Campaign why litigation, platform volatility, and outdated media models are distorting decision-making—and why advertisers need to focus less on adjacency panic, and more on strategic clarity.
.png&h=268&w=401&q=100&v=20250320&c=1)
2 hours ago
WPP never seized control of its destiny under Mark ...
Departing CEO had some notable successes, but the company has struggled.
6 hours ago
Mars to switch $1.7 billion media account out of WPP
Review concludes after an eight-month competitive process.
.png&h=268&w=401&q=100&v=20250320&c=1)
22 hours ago
Yannick Bolloré: ‘AI is a powerful creative partner’
Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Havas' chief executive and chairman, Yannick Bolloré.