ILA appoints Red Brand Builders in Vietnam

Considered one of Vietnam’s largest providers of English language training programmes, the firm has over 15,000 people undertaking courses each year, from pre-school children to professional working adults.

The appointment follows Red’s appointment as ILA’s brand consultant in early-2008. Red’s new duties will now include brand consulting and the integration of ATL, BTL, and digital/eCRM communications. 

Marc Gough, Red’s chairman, said: "Over the last year the Red team have been working very closely with members of ILA’s board of directors to re-position, energise and plan the future of the brand. ILA has some truly great reasons to believe in their brand and we look forward to bringing these to life through our new partnership.” 

Tram Nguyen, Red’s head of client representatives, said: “Recent TNS research shows that despite the relative economic slowdown, urban Vietnamese still intend to maintain or even increase their spending to upgrade their education. Further, on average, Vietnamese under-30’s spend some 10 per cent of their annual income on further education. The opportunities for ILA to play a part in and build their brand around this trend are very exciting.”

ILA Vietnam is a part of the Study Group, which has education centres in Australia, the United Kingdom, the United States, Canada, New Zealand, Ireland, South Africa and Vietnam.