HTC rolls out latest Sensation smartphone with OOH campaign

The HTC Sensation is the mobile manufacturer's latest addition to its multimedia superphone stable showcasing a unibody design and HD touch-screen, with an instant capture camera feature that seeks to appeal to avid photographers constantly on the move. 

The OOH campaign on Moove Media's outdoor medium will run for six weeks and extends to pillars and floor stickers that encourages passers-by to engage with the interactive panels to discover for themselves the latest features of the smartphone.

"Moove Media has helped us to reach our objective of engaging the commuters through a visually impactful and entertaining journey to promote brand and product awareness of HTC's Sensation phone," noted Kathleen Goy, marketing communications manager for HTC SIngapore.

Jayne Kwek, CEO of Moove Media said that the outdoor company is proud to partner with HTC in delivering the phone’s superior features and high resolutions display through its OOH platform acting as a point of purchase while travellers are on their way to the shops.

Elsewhere, HTC most recently called for a creative pitch in China for its smartphone business amid localisation plans back in June.