HTC names Benjamin Ho as new CMO

Ho will be responsible for worldwide marketing and branding, "leading HTC into its next phase of brand marketing and awareness", according to the company, which did not mention Wang in its announcement.

Ho will join in January and report directly to CEO Peter Chou.

Ho was previously vice president of business strategy and marketing at Far EasTone Telecommunications. He has also served as vice-president and CMO at Motorola Asia Pacific, as well as director at BBDO Greater China, Dentsu and Young and Rubicam International. 

His first assignment, according to the company will be to lead a project, dubbed internally as Marketing 2.0, refocusing HTC’s efforts around "holistic marketing and mass-market brand outreach".

Jason Mackenzie, currently serving as president of global sales and marketing, will focus on HTC’s global sales strategy.