brand marketing
Victoria’s Secret’s comeback fashion show portrays ‘tokenistic’ brand identity
Campaign speaks with experts about the brand’s ‘muddled’ messaging as its attempt to rebrand itself as inclusive missed the mark with consumers.
Mastering the ad budget mix for maximum results is easy-peasy
Looking to balance brand and performance ad budgets across different business stages? Here are some practical insights.
How the relationship between brand and demand marketing needs to change
The middle of the marketing funnel has been obscured for too long but is critical to how audiences experience advertising. Steps can be taken to map how broader brand awareness can be channelled into far more relevant mental recognition.
As the pandemic prolongs, here's how marketers need to rethink their plans
Three market watchers—Nielsen, Digimind and Euromonitor—provide some fresh insights on how consumers are thinking, acting and spending.
How automotive is navigating a transforming landscape
Through tech revolutions to ethical dilemmas, automotive marketers are having to stay ahead of consumer demands, expectations and fears to stay relevant. Audi, Nissan and WE Communications explain how...
WSJ Custom Studios renamed as The Trust
Dow Jones's brand marketing division expands and announces a new creative director.
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