Staff Reporters
Nov 8, 2010

HP Probook gives Chinese job seekers a competitive edge

Hewlett-Packard has officially debuted its HP Probook in China. HP is taking this new product line online with a campaign to demonstrate the slick outlook and a powerful and speedy operating system.

HP Probook gives Chinese job seekers a competitive edge

The Probook is HP's latest light-weight and high performance laptop. Creative agency Saatchi & Saatchi Beijing has created a campaign to target male business professionals, especially new job seekers.

The campaign, with the title translating as ‘Workplace challenge,’ sees Saatchi & Saatchi create an interactive story with different conclusions, depending on the player.

The game is based on a first-person point of view, based in a job interview. Through a sequence of scenarios, the goal is to secure a job at HP.

Source:
Campaign China

Related Articles

Just Published

20 hours ago

Creative Minds: 'Go smash it like an avocado' is ...

She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia creative director to a career where "smashing it like an avocado" became her unexpected motto.

1 day ago

Price-gouging in Aussie supermarkets: Where does ...

As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.

1 day ago

Gen AI will have a profound impact on agency ...

With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine the value of their creative services, says brand and marketing consultant Andreas Moellmann.

1 day ago

Call for submissions: Do you want to be featured in ...

Campaign's weekly, fun-filled interview series with APAC creatives is now open for entries. No deadlines, just pure creativity. Get the details here.