Advertising The Work
Staff Reporters
Jan 26, 2022

HP gifts gamers with NFTs on their 18th birthdays

Because under-18s are now limited to three hours of gaming a week in China, leveling up to 18 is a big deal. HP's Omen brand, working with Wieden Kennedy Shanghai, welcomed 575 young people to 'gamerhood' with digital gifts.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Inside the collapse of Indonesia’s most promising creative network

1 Inside the collapse of Indonesia’s most promising creative network

Cheetos’ launches limited edition fashionably functional pants

2 Cheetos’ launches limited edition fashionably functional pants

No one talks about ads anymore: Have they lost their pop-culture charm?

3 No one talks about ads anymore: Have they lost their pop-culture charm?

Digital Media Awards 2025 winners revealed

4 Digital Media Awards 2025 winners revealed

WPP offers free Friday lunches to lure staff back to office

5 WPP offers free Friday lunches to lure staff back to office

Bonds taps Robert Irwin to show how wild comfort down under can really get

6 Bonds taps Robert Irwin to show how wild comfort down under can really get

Labubu, the art toy craze and why grown-ups can’t get enough

7 Labubu, the art toy craze and why grown-ups can’t get enough

BMF opens first APAC office in Hong Kong to drive regional growth

8 BMF opens first APAC office in Hong Kong to drive regional growth

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

9 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Thai influencer walks out of KFC ad mid-set

10 Thai influencer walks out of KFC ad mid-set

Related Articles

HP touts brainy benefits of video games in China campaign
Oct 22, 2019
Ad Nut

HP touts brainy benefits of video games in China ...

Nike’s first esports ad launches gamers into training hell
Oct 1, 2020
Ad Nut

Nike’s first esports ad launches gamers into ...

HP Omen campaign takes on status culture in Korea
Jun 16, 2021
Ad Nut

HP Omen campaign takes on status culture in Korea

Not a game: HP's high-stakes bid to win gamers over with Omen
Aug 20, 2021
Rahul Sachitanand

Not a game: HP's high-stakes bid to win gamers over ...

Just Published

Art Garfunkel delves into psoriasis patient experience in Sun Pharma campaign
1 hour ago
Lecia Bushak

Art Garfunkel delves into psoriasis patient ...

Art Garfunkel discusses his experience living with psoriasis as part of Sun Pharma’s I LUV YA for The Long Haul campaign.

Are Gen Zers just boomers in disguise? What marketers must be mindful of as kids become adults
1 hour ago
Josh Rosenberg

Are Gen Zers just boomers in disguise? What ...

Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.

Ad block party: Can Google’s AI shut the gate early?
10 hours ago
Vinita Bhatia

Ad block party: Can Google’s AI shut the gate early?

The tech major’s new AI-led regime is pushing ad vetting upstream, giving agencies cleaner inventory but demanding sharper compliance and smarter creative.

The Labubu economy and the business of joy
11 hours ago
Thas Naseemuddeen

The Labubu economy and the business of joy

‘Little joys’ and the continued impact of Asia across Western culture cannot be ignored.