Together with GreenTomato, a mobile application service provider, Hotmob marks the first time using HTML 5 format on campaigns for the region via iPhone platform. This campaign is to promote the animation Toy Story 3.
The mobile application is accessible through banner ads within Hotmob's affiliated ad networks. A pop-up page on Toy Story 3 includes movie information and synopsis, trailers and ticket purchase on a real time basis.
Johnny Wong, director at Hotmob said: "As Steve Jobs from Apple states that Flash has not performed well on mobile devices, we believe that HTML 5 is a modern technology to simplify the task of creating sophisticated advertising pages with rich media effects."
Wing Ng, genereal manager at IFD also said the company's decision on mobile advertising is to provide new user experience to connect with movies. This campaign will also creative an innovative way for the film industry to drive ticket sales.
Credits:
Project Toy Stoy 3 HTML 5 mobile advertising campaign
Client Intercontinental Film Distributors HK Ltd
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