Hong Leong Bank appoints OMD in Vietnam

Hong Leong Bank is the first and only Southeast Asian bank to obtain a 100 per cent foreign-owned bank licence from the State Bank of Vietnam.

The win marks an early coup for OMD Vietnam, which only recently opened its doors. Last week, OMG announced a partnership with local communications group XPR-Campaigns Group to set up OMD Vietnam.

“OMD has been our media partner in Malaysia for the past five years and it has demonstrated an excellent understanding of our business. For Vietnam, it is equally important for us to have a media communications specialist who can provide us with valuable in-market information, expert counsel, effective cost-saving strategies on our investments and the ability to extend value-add to our media buys,” said Teresa Guanzon-Hayward, GM, corporate affairs and public relations, for Hong Leong Financial Group, in a statement.