HONG KONG – The Hong Kong Jazz Association has named Madison Communications as the sole agency to handle all public relations duties for the upcoming Hong Kong International Jazz Festival (HKIJF).
Madison will be responsible for promoting the event via PR, digital and event marketing initiatives, and soliciting sponsors on a non-executive basis.
The festival aims to promote jazz to the local community and will include a broad range of concerts and workshops featuring high profile performers from Asia, Europe and the US. Last year it drew an audience of around 240,000.
The event will run from 25 September until 2 October.
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