Heeru Dingra to exit Dentsu India
She was chief business officer at Dentsu Creative India
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SearchGPT: How to adapt for the AI search engine era
Welcome to a new chapter in content marketing. Late October marked the debut of OpenAI’s artificial intelligence-driven engine, transforming the way we think about search optimisation.
WPP strengthens Indian roots with new Chennai campus
This is the company’s third campus in the country, after Mumbai and Gurgaon, with plans to add similar facilities in Bangalore and Coimbatore over the coming years.
Havas warns of ‘reputational’ risk from fossil-fuel ...
The Vivendi-owned agency group made the disclosure in its stock market prospectus.
MediaSense buys R3 as it eyes global client ...
Combined business will work for brands who spend more than $60 billion on marketing and media investment.