Advertising Media News Analysis
Jessica Goodfellow
Feb 17, 2022

Google reveals significant step to restrict cross-app tracking on Android

The company plans to introduce stricter privacy controls including the removal of cross-app identifiers such as its own Advertising ID. The announcement comes just weeks after the impact of Apple's similar move—on Meta in particular—was revealed.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Labubu, the art toy craze and why grown-ups can’t get enough

1 Labubu, the art toy craze and why grown-ups can’t get enough

Cannes Lions 2025: APAC winners

2 Cannes Lions 2025: APAC winners

Cannes Lions 2025: See all of the Grand Prix winning work this year

3 Cannes Lions 2025: See all of the Grand Prix winning work this year

WPP Media changes regional structure across Asia Pacific, Middle East and Africa

4 WPP Media changes regional structure across Asia Pacific, Middle East and Africa

John Wren on his vision for a bigger, better Omnicom

5 John Wren on his vision for a bigger, better Omnicom

Hong Kong’s harbourfront gets ballsy to break men’s health taboos

6 Hong Kong’s harbourfront gets ballsy to break men’s health taboos

Vaseline wins Cannes Lions Health and Wellness Grand Prix for Verified campaign

7 Vaseline wins Cannes Lions Health and Wellness Grand Prix for Verified campaign

How a Chinese gold brand is glittering from the 618 shopping spree

8 How a Chinese gold brand is glittering from the 618 shopping spree

Omnicom Group plans full buyout of Clemenger Group

9 Omnicom Group plans full buyout of Clemenger Group

Omnicom’s $13.5 billion Interpublic deal approved by FTC with restrictions on ad boycotts

10 Omnicom’s $13.5 billion Interpublic deal approved by FTC with restrictions on ad boycotts

Related Articles

The cookie stays crumbled: APAC experts weigh in on Google decision
Apr 24, 2025
Nikita Mishra

The cookie stays crumbled: APAC experts weigh in on ...

Google agrees to monitoring by UK regulator as it replaces cookies with new data tracker
Nov 29, 2021
Nicola Merrifield

Google agrees to monitoring by UK regulator as it ...

Google introduces confidential matching for advertisers
Sep 15, 2024
Reem Makari

Google introduces confidential matching for advertisers

Ads served on YouTube kids content may have triggered widespread tracking of children online: Report
Aug 20, 2023
Jessica Heygate

Ads served on YouTube kids content may have ...

Just Published

Move and win roundup: Week of June 30, 2025
14 hours ago
Staff Reporters

Move and win roundup: Week of June 30, 2025

This week: Zoo Group continues expansion, taps Havas talent, Initiative strengthens Melbourne leadership, Via Group marks two years with five hires, and Archetype names a head of AI & transformation to drive its next evolution. More to come, follow for updates.

Asia-Pacific Power List 2025: Abdul Sani Abdul Murad, RHB Banking Group
20 hours ago
Staff Reporters

Asia-Pacific Power List 2025: Abdul Sani Abdul ...

Sani's visionary leadership continues to position RHB Banking Group at the forefront of Malaysia’s financial sector, driving innovation and redefining industry standards.