General Electric | Hold the Power of Wind in Your Hands | China

Titled 'Imagination at work’, the 3D technology set up wind turbines with the Shanghai skyline as a backdrop, including the signature Shanghai Oriental Pearl TV Tower.

The campaign will also be launching an interactive online game where users can activate the wind turbines by blowing onto the computer’s microphone and generating virtual energy power.

Edwin Downing, director at GE Online Advertising and New Media said: “GE AR users will not only enjoy and want to share this fun 3D experience, but also learn more about wind energy and its role as a driving force for clean energy in the future.” He hopes to educate people on in China or on a global level about the seriousness of global warming and GE’s commitment to innovation.

The website also links to Chinese social networks including RenRen and Douban.




Credits:
Project Hold the Power of Wind in Your Hands
Client General Electric
Creative agency BBDO
Chief creative officer David Lubars
Executive creative directors Arturo Aranda Creative Director:  Billy Tang Art Director: Alex Zhu, Jacky Qian
Copywriter Pickle Guo
Agency producer David Ross
Media agency OMD China
Production company Rokkan
Exposure Online, PR