Gatorade advocates for more play areas in urban spaces

 

Ankit Agarwal, associate director, energy and hydration, PepsiCo India, said, “Gatorade has consistently championed the importance of fitness and an active lifestyle as integral components of well-being. However, in today's fast-paced and chaotic society, finding both time and a suitable space for physical activity poses a significant challenge. We firmly believe that this initiative will make sport accessible to a lot more people, thereby cultivating a healthier lifestyle. By providing convenient and inviting spaces for play, we hope to inspire communities to embrace the intrinsic value of staying active amidst the demands of modern life.”

 

Rajdeepak Das, CCO, Publicis Groupe, South Asia and chairman, Leo Burnett, South Asia, said, “This is a true HumanKind idea where we are using technology to find solutions for modern day problems. Our cities are temporal in nature, they behave differently by day and different by night. We have validated this spirit and used historic Google map data to find empty spaces at specific times which can be made into turf. The most exciting part is that this campaign can be scaled across the country and not only promote an active lifestyle but also make a cultural impact in communities making sport an equaliser.”