Media Marketing News
Jenny Chan 陳詠欣
Nov 12, 2012

From Singles' Day to 'Tianmao Day': how China successfully commercialised another holiday

MAINLAND CHINA - Online retailers on Tmall and Taobao were certainly not feeling lonely on Singles' Day last Sunday, 11 November—said by some to be the loneliest day in the calendar as it is denoted by 1,1,1,1.

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