Staff Writer
Jul 18, 2016

Free webinar tomorrow features Microsoft, UPS comms leads

Microsoft’s Andrew Pickup and UPS’ Tan Sock Hwee are featured speakers for the Ogilvy PR webinar.

Free webinar tomorrow features Microsoft, UPS comms leads

SINGAPORE – Tomorrow’s webinar on defining brand values will feature perspectives from Microsoft and UPS, on how these major brands are navigating a changing landscape while staying true to core values.

Joining Andrew Thomas, Ogilvy PR Southeast Asia president and Asia-Pacific head of Social@Ogilvy, will be Tan Sock Hwee, APAC director of marketing and communications at UPS, and Andrew Pickup, senior director of communications at Microsoft Asia.

Knowing your brand’s identity and values in these uncertain and fractured times is crucial for success. However, these must be combined with an ability to evolve and modernise in lockstep with consumer and market demands.

Join Campaign Asia-Pacific marketing editor Faaez Samadi and the panelists in discussing how to achieve this tricky balance.

It’s free and available only on Campaign Asia-Pacific tomorrow at 10am Hong Kong-Singapore time (7.30am in India and noon in Sydney). 

Register now

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

1 day ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

1 day ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

1 day ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.