Forget templates—Canva wants to run your whole campaign now

Last month, Canva invited 25 community members—students, business owners, creators from different walks of life—to test a series of upcoming tools. The event culminated in a lively show-and-tell, featuring everything from interactive quizzes and calculators to portfolio showcases.

“We are extraordinarily excited about the potential that this will have when we give this to 230 million people and see their creativity put to great use,” said Melanie Perkins, Canva co-founder and CEO, during a virtual preview ahead of its latest product launch.

That excitement is understandable. With 230 million monthly users (up from 180 million a year ago), the Australia-based graphic design platform has hit a new scale. “Our revenue has also grown; we are now at over US$3 billion in annualised revenue,” added co-founder Cliff Obrecht.

Since introducing its Visual Suite in 2022, Canva has added over 145 million users globally. In March 2025 alone, users produced one billion designs—averaging more than 420 designs per second. Since its inception in 2013, the platform has seen a cumulative total of 34 billion designs created.

These aren’t hobbyist projects. Over 95% of Fortune 500 companies, including T-Mobile, Salesforce and FedEx, use Canva at some level. The platform is no longer a design sidekick—it’s become a full-stack creative ecosystem. At Canva’s showcase, companies such as Docusign revealed how they use Canva to create engaging, on-brand content at scale. Docusign used the platform to drive its global rebrand—overhauling thousands of assets and saving more than 500 hours of creative team time.

At the heart of the launch is the company’s largest-ever product drop. From embedding generative AI into creative workflows to enabling code-powered interactivity for non-engineers, Canva is positioning itself as the go-to platform not just for asset creation, but for executing full campaigns—across functions and file types.

One of the headline launches is Visual Suite 2.0, a unified design space that eliminates the fragmentation between files, formats, and functions. “Before Canva, to design something, one required different software for a website, a print product, a video, a presentation or whiteboard… you'd have to learn new shortcuts, new paradigms, new ways to work with the files,” explained Perkins. “We are taking this to the next level a marketing campaign can now be in one design—your brief, brainstorm, budget and pitch can literally be on the same page.”

Agencies often juggle multiple platforms to execute campaigns, resulting in scattered workflows and lost time. A unified environment that supports live collaboration—while also managing brand assets and ensuring consistency—could be a game changer. With everything in one place, teams spend less time chasing files or fixing formatting issues, and more time actually creating. This is where Canva is leaning deeply into AI integration. But this move isn’t about novelty—it’s about scale and efficiency. The new ‘Canva AI’ interface is conversational and designed to help users start and complete a design in one seamless flow.

“We are introducing Canva AI; a massive workflow upgrade, a fully collaborative platform that your team can work on and bring their projects together,” said co-founder Cameron Adams. More critically for marketers, all AI-generated content on Canva will carry an embedded watermark in accordance with emerging industry metadata standards. “It’s very important to maintain transparency on things generated through AI,” Adams added. That level of accountability is essential in an industry shaped by brand safety, copyright scrutiny and ethical AI expectations.

Another AI-centric rollout is ‘Magic Studio at Scale’, designed to help marketers repurpose, translate, resize and personalise content across platforms in just a few clicks. “Those in marketing or sales need to create more content than ever before,” Perkins noted. “You can translate content and copy, resize content at scale rather than one by one to create entire campaigns.” The goal: Take a traditionally labour-intensive content adaptation process and automate it—without compromising brand consistency.

One of the most surprising unveilings was ‘Canva Sheets’—a direct play into the spreadsheet ecosystem, but built with visual storytelling at its core. “We know that there has been one key missing piece—data,” Adams said. “Data is at the core of [marketing] and enables you to tell proper stories about your business and your goals.”

Unlike traditional spreadsheets, Canva Sheets allow users to drop in images and designs, connect live data from platforms like Salesforce, HubSpot, Google Analytics and even the World Bank, and visualise that data using integrated tools from Flourish (acquired in 2022). Sheets also include AI-powered features such as ‘Magic Insights’ and ‘Magic Formulas’, simplifying data manipulation and interpretation. This makes Sheets less of a functional add-on and more of a creative planning tool. Brand teams can now use it to map, present and iterate on campaigns without ever leaving the Canva ecosystem. It’s Excel for the visually inclined—and for marketers who want speed without needing a data analyst on standby.

For creative professionals who have traditionally shied away from code, Canva has launched a new feature to bring in interactivity without complexity. “Many people find coding extraordinarily complex and intimidating,” said Perkins. “But coding unlocks some incredible superpowers like interactivity, automation and connectivity.” One of the new tools—Panther Code—allows users to type in a natural prompt—say, “interactive travel map”—and watch it get auto-coded into a functional widget that can be edited directly within the Canva editor. This drag-and-prompt approach to code generation draws from Canva’s own product prototyping process. “Having a prototype for every feature that we're planning on launching is really important to ensure that what we're launching is the best thing for our customers,” Adams added. For agencies working on pitch decks, UX mocks or live portfolio experiences, this could drastically reduce prototyping time.

Canva isn’t just banking on new features—it’s also commissioning research to underscore the urgency of better creative output. A study by MMA Global in partnership with Canva found that 77% of senior marketers believe it’s never been more critical than now to invest in creative. A telling stat in an era where programmatic reach is commoditised and campaign success increasingly hinges on standout storytelling. “The ability to prototype really quickly means we can shorten the time it takes to get great product out to customers,” Adams said. In an agency context, that translates to faster feedback loops, quicker creative iteration, and faster time-to-campaign.

As Canva matures, so does its international ambition. “We’ve even signed up full country education systems in countries like Turkey and Indonesia. Japan is our fastest-growing market, followed by Germany,” said Obrecht. Canva now maintains a scoreboard that tracks progress toward a bold target: one billion monthly active users globally—roughly one in every five internet users. India, with its fast-growing marketing and digital content economy, could play a key role in Canva’s next growth phase. Its tools are well suited to the frugal innovation style many Indian marketers excel at—especially when there's a need to execute personalised, multi-platform content at speed and scale.

For creative agencies, the implications are immediate. Canva is positioning itself as a platform that can consolidate campaign workflows, shorten time-to-market and ride the AI wave safely and systematically. For brand marketers—particularly those managing content localisation, channel diversification or internal comms—Canva is effectively offering a marketing command centre, where briefs, visuals, reports, assets and even interactivity sit in one interface. “We’re just getting started,” said Obrecht.