First batch graduates from McCann Business School

A six-month long talent development initiative by McCann Erickson Malaysia has produced its inaugural batch of 22 graduates.

McCann Business School is a training and development programme designed to inspire the agency’s employees with a greater appreciation of creativity and ideation.

“We want our employees to not only be good in their jobs, but also make significant contributions to society,” explained Tony Savarimuthu, CEO, McCann Worldgroup. “Our programme is an extension of the government’s commitment to investing in human talent.”

The employees underwent training centred on four pillars – shaping products, people, profits, and partnerships.

30 McCann employees enrolled and attended modules focused on creativity in performance based on the agency’s core competencies.

At the keynote speech, Janet Yeo, founder and chairman of the National Stroke Association of Malaysia, said to the graduates, “You must possess the will to learn and succeed. But the desire to help humanity must come from within. In your profession, you must add value to society and to our community.”

McCann’s director of strategic planning, Abhinav Sharma, stated that the McCann Business School will continue this year with a slightly modified syllabus to facilitate specialised courses for its team.