Euro RSCG launches public relations offering in Southeast Asia

The launch sees the formal establishment of a PR offering in Singapore, Malaysia, Indonesia and Thailand through organic growth and exclusive strategic partnerships.

The new SEA offices join the Havas network’s PR operations in Guangzhou, the Philippines (Euro RSCG Agatep PR), and Australia (Red Agency, The Face), as well as the Euro RSCG Worldwide PR network.

Euro RSCG SE Asia is already working with a number of the network's global clients including Air Mauritius and Chivas Brothers.

Matthew Fanshawe, managing director of Euro RSCG Asia-Pacific, said this latest venture “puts us in a unique position with clients, and is a real advantage for delivering on creative business ideas.”

Fanshawe further stressed that his firm's PR offering would be serving Euro's existing clients to compliment its advertising and digital capabilities, thus creating greater integrated solutions, but down the line, Euro RSCG PR would be looking to establish its own set of clients and to grow its business in time.

“We’ve had pockets of high-performing PR agencies in the region, but strategically the time is right for us to formally launch our regional PR offering. One that aspires to be an integral part of an integrated marketing communications network and reflects our digital at the core model,” he added.

Badron most recently led the PR campaigns for the global relaunch and acquisition of Friendster and was based in Shanghai where he served as worldwide PR lead for Intel’s global channel and emerging markets product groups.

He also has regional experience working for Oracle Asia Pacific, Edelman Asia-Pacific and Ogilvy PR Hong Kong.

On his appointment, Badron said: “It’s exciting to join an agency that believes it can be both big and entrepreneurial - both global and creative.”

“We're seeing a lot more clients looking for integration. They want the best integrated solutions from one point. Our PR offering is very focused on three areas - integration, digital and creativity. Our clients and our PR networks will look to us to deliver a model that is creative, entrepreneurial, scalable and, most importantly, delivers results,” he added.