EnergyAustralia | Wastes Energy, Saves Energy | Australia

Through a series of print executions and two television commercials, ‘Wastes Energy, Saves Energy’ (developed with Leo Burnett) portrays silly people jeopardizing the environment for the sake of careless actions. The characters are shown wasting energy, time and money among other things. The campaign drives people to visit the EnergyAustralia website to learn useful tips on how to save energy.

Gary Dawson, creative group head at Leo Burnett Sydney said: “The campaign taps into simple, observed, human truths, wasteful moments that resonate with us all.”

ECD Andy DiLallo added: “In what is usually a very tired, low interest category, we have been able to deliver memorable work that is full of character and humour.”

Aiming to move away from its image as a giant, faceless power company, EnergyAustralia hope the campaign will put a “human face” to the brand. General manager of sales and marketing of EnergyAustralia Jane Mills said the best way to connect with consumers was to take a positive attitude and make them smile.

Parrot:


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Credits:
Project Wastes Energy, Saves Energy
Client EnergyAustralia
Creative agency Leo Burnett, Sydney
Creative group head Gary Dawson
Executive creative directors Andy DiLallo, Jay Benjamin
Art directors & copywriters Gary Dawson, Tim Green
Agency TV producer Rita Gagliardi
Agency print producer Jo Hoskin
Photographer Chris Budgeon
Account servicing Paul Everson, Alice Smith, Amanda Groom
Production company Plaza Films
Director Dave Klaiber
Producer Suzanna Dilallo
Exposure Television, print, outdoor, cinema, online