Rhandell Rubio
May 4, 2011

DRx Group appoints PR Communications in Singapore

SINGAPORE - PR Communications has been selected to manage the media publicity programme for the DRx Group business in Singapore.

DRx Group taps PR Communications to manage media publicity programme
DRx Group taps PR Communications to manage media publicity programme

The DRx Group includes the DRx Clinic, the DRx Medispa and Derma-Rx products. 

Led by aesthetic physician Dr. SK Tan, the DRx Group has recently been acquired by Kaya Limited, a wholly-owned skin care subsidiary of India's Marico Limited. Kaya Limited has over 100 skin care clinics in India, the Middle East and Bangladesh.

"Not resting on the respectable reputation we have built over the past ten years, the DRx Group would like to take our business to the next level. PR Communications was appointed because it understands our brand, our needs and the direction we are looking to go to. We have great chemistry with the team, and we look forward to working with them," explained Frank Thong, director of sales and marketing at the DRx Group Singapore.

 

Related Articles

Just Published

13 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

13 hours ago

Publicis Groupe acquires influencer agency Captiv8

Captiv8 will join forces with the group's Influential and Epsilon.

14 hours ago

Agency Report Card 2024: EssenceMediacom

In a difficult year underlined by restructuring and turmoil within parent company GroupM, the world’s largest media agency still holds many of the keys to mount a stronger rebound in 2025.

14 hours ago

Disney sets sail: VP Sarah Fox on the brand’s ...

With localised strategy, strong fan engagement, and Disney’s knack for storytelling, Cruise Line will make its maiden voyage in December 2025. Campaign speaks exclusively with VP and regional GM Sarah Fox ahead of Campaign 360 next week.