The agency is tasked to extend the restaurant’s influence locally and manage its publicity programme, including the introduction of new menus, events and promotions to the media and public through traditional and new media channels.
PR Communications was invited to pitch in late December.
Opened in November 2010, Caffé B offers modern Italian delicacies and Italian wines. It is the first F&B venture of Three Bond Wine & Dine Pte Ltd and is headed by Tae Tsuchida.
“There is always a demand for new dining places given Singaporeans’ passion for food," said Eric Chan, managing director of PR Communications. "We believe that Caffé B’s understanding towards providing food and services catering to both cosmopolitan preferences and local taste inspires potential growth that can contribute to the F&B community here.”
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