Dentsu plans to launch its London Lab in October with a new EMEA team, including ex-APAC leaders.
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Widowati leads a marketing team that focuses on consumer education and local-market customisation, which have been instrumental to the success of Danone brands in Indonesia amid inflation.
Forget products, people buy experiences. Raman Minhas explores how creative customer experiences, from AR trials to interactive games, are transforming brand loyalty.
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With the fate of the digital advertising industry hanging in the balance, understanding its background and potential consequences is essential.
It’s not just you. Everyone is noticing a lot of orange and spooky stuff in stores while it’s still summer. Here’s why.
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