Eularie Saldanha
Jun 8, 2022

Dear perfume brands, what we need is a ‘shot’ of clarity

While the recent campaign by Layer’r Shot raised a furore over the glorification of rape culture, the perfume category in itself has not learned much about sensitisation, claims the author

Perfume ads like Old Spice casually objectify women as subjects that could be pinned down by random men who smelled like spiced wood.

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